Why is marketing your hardscape business crucial?
Marketing is essential for any business, including hardscape companies. Without marketing, generating leads and showcasing your work becomes challenging. Some installers focus solely on the physical work, while others actively promote their businesses. Both approaches can be successful, but combining excellent craftsmanship with effective marketing will help you grow and sustain your business.
BUILD YOUR ONLINE PRESENCE
Google My Business
- Claim your business on Google by logging into your Gmail account and adding your business details, including photos, logo, location, and phone number.
- This will help potential customers find you easily when they search for hardscape installers.
Website
- Having a website adds legitimacy to your business.
- Use website builders like Squarespace or Wix to create a simple, yet effective site with a home page, portfolio, about section, and contact page.
Social Media
- Create a Facebook page for your business. Post photos of your work, engage with customers, and join local groups to increase your visibility.
- Follow your suppliers and partners, and ask friends and family to share your page.
CREATE ENGAGING CONTENT
On-Site Footage
- Collect photos and videos of your projects, including before-and-after shots and close-ups of unique features. This content can be used for your website, social media, and when meeting potential clients.
Sharing and Engagement
- Share your content with Lowcountry Paver. We can help increase your reach by featuring your work on our platforms.
- Engage with local community pages and encourage satisfied customers to post about their experiences in neighborhood groups.
OFFLINE MARKETING
Business Collateral
- Ensure you have business cards, logos, and branded gear for your team. Yard signs and truck magnets are also effective ways to promote your business.
Customer Reviews
- Ask your clients to leave reviews on Google. Positive reviews improve your ranking and help attract new customers.
PAID ADVERTISING
Targeted Advertising
- Be deliberate with your marketing budget. Focus on targeted Google Ads and Facebook Ads to reach your specific audience.
- Utilize Facebook lead forms to capture potential customer information easily.
Experimentation and Support
- Don’t be afraid to experiment with different advertising methods. Lowcountry Paver is here to assist you with setting up ads and creating content.
By combining a strong online presence, engaging content, effective offline marketing, and targeted paid advertising, you can significantly boost your hardscape business. Lowcountry Paver is here to assist you with any marketing questions, guidance, and can even create marketing materials for your business.
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